One Little Word

Ever since I started scrapbooking, I’ve started following tons of Hungarian and international pages about the hobby. One of these is Ali Edwards, who holds classes regularly as well. I wanted to learn more about my hobby, so I subscribed to one of lesser-intensity courses for the whole year, called One Little Word.
[Read more…]

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Jewelry photography

Making great photos is a must if you sell online! I was always fascinated with photography and tested lots of method until I ended up at this one! This setting has soft shadows and will make smooth photographs!

Ingredients:

  • SLR camera
  • tripod
  • light box – can be home made
  • two identical light source

Haow to make great jewely photo?

  1. Turn on the lights
  2. Adjust the camera settings to artificial lighting
  3. Place jewelry in the box
  4. In manual mode set appreture to the smallest possible setting for small depth of field
  5. SHOOT!

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EST Business Series – part two

As a memeber of the European Street Team on Etsy, I am responsible for the business series on out blog. Here is the todays part:

The Business Plan is our next topic we will discuss here on EST blog. If you are being crafty, selling your stuff and knowing ho you are sellin it to you have to make a decision: is it a hobby with minor, irregular income, that you do for fun ot it is BUSINESS? If you decided, that you are doing business, keep reading! Business you can do two major ways: full time or part time. Even being a part time business person with a nicely paying job, I strongly recommend you to make a business plan!

  • Why? Because that sets you apart from charity! You can not run a business without planning how much you are planning to spend and to make.
  • Thing that you should include in your plan:
  • Why are you doing business?
  • What are you selling? product or service
  • Where are you selling? on-line or off-line
  • To whom are you selling to? target market
  • How do you deliver?
  • Who are your competitions? What sets you apart from them?
  • What motivates you?
  • What is your Mission?

You can change these later as you move on, but believe me to have a good business plan is like to have a GPS in your hands when you entering an exciting unknown forest!

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Business Series – Part One

Target Market is a business term meaning the market segment to which a particular good or service is marketed. It is mainly defined by age, gender, geography, socio-economic grouping, or any other combination of demographics. It is generally studied and mapped by an organization through lists and reports containing demographic information that may have an effect on the marketing of key products or services.

When you ask people who are they marketing for many of them will say: EVERYONE, since that is the biggest group ever. Do you think is is the right answer? I tell you NO! For an indie business it is just as important to determine the target market as it is for those giant multi-national companies.
Why? Because you HAVE TO know who are you marketing for!
You have to know:

  • what they like
  • what are their latest trends are
  • where do they spend their free time
  • what do they read
  • what is important for them


Do you know all of this? If yes, than CONGRATULATION. If not, well, you better do a quick research. Because it is much easier to make and sell your good if you know:

  • what your target market loves
  • what their trends are
  • where you can find them
  • where to advertise
  • what catches their eye and soul

Are you willing to work on it to sell more?
I will be back in a couple of weeks, talking about business planning!

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out of order

My net provider is out of order due to a big maintenance. I will be back as soon ass possible.

For this reason I will give a 20% discount to all my customers on Etsy. Please mention “blog” in the message to seller area!
The offer is valid until midnight EST 31st July 2008. All discounts will be refunded after purchase!

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